Your brand belongs
on more shelves.
We help ambitious consumer brands become retail-ready, win ranging opportunities and stay in stock, from commercial modelling and buyer submissions to compliance, onboarding and fulfilment.
For Australian ecommerce brands entering major retail and international brands launching into Australia.
Planning to pitch Coles, Woolworths, Chemist Warehouse or Priceline?
Build my retail planFixed-fee Retail Sprints from $15,000. View scope and pricing.
Experience across Australia's leading retailers
Retailer logos indicate channels in which our team has experience. Built for Retail is not endorsed by any retailer.
Brands our team has helped take into retail
Brands we fulfil for
Inside our Melbourne fulfilment operation.
Every retail order picked, packed and despatched through our Dandenong South operation.
On the shelf today.
Real brands. Real shelves. Ranged and supported by our team.
Australian Glow, on shelf at Priceline.
Our founder's brand, ranged as the agent.
Dr Pickles, on shelf at Coles.
On Woolworths and Coles shelves today.
Retailer names identify where these brands are ranged. Built for Retail does not represent, and is not endorsed by, any retailer. Past rangings do not promise yours: the buyer decides.
Built by people who have actually done it.
Our team has launched, ranged and supported consumer brands across major Australian retailers, from the first buyer submission through to purchase orders, fulfilment and replenishment.
- Ranged as the agent into Chemist Warehouse, Woolworths, Coles, Priceline and Big W.
- Led by a founder who has taken a brand from ecommerce to national retail shelves.
- Fulfilment run through a HACCP-certified Melbourne operation, AFOSA and SEDEX audited.
- Named E-commerce 3PL and 4PL Services of the Year, APAC 2026.
10+
brands supported, from ranging to fulfilment
6
major retailers ranged into
2006
Melbourne fulfilment operating since
Case study
Australian Glow
Retail readiness, ranging support and national fulfilment across major pharmacy and department-store channels.
Our founder's brand, ranged as the agent and listed on our register of interests.
How it works
From ecommerce brand
to retail-ready operation.
Pricing
Clear pricing. No surprise fees.
No percentage of your retail revenue. No undisclosed retailer or freight charges.
Retail Sprint
$15,000 single-retailer scope · $25,000 multi-retailer scope
Includes commercial modelling, readiness review, retailer strategy and a defined action plan.
Representation
$4,000 per month
Includes buyer engagement, submissions, onboarding support and account management. Any retailer-specific costs are confirmed before engagement.
Fulfilment
Quoted to your product and volume
Warehousing, pick-and-pack and retailer fulfilment are provided through our Melbourne operation under an agreed rate card.
Freight
Carrier cost plus 5%
Carrier invoices are available on request.
If a cost is not in your agreement, you do not pay it.
Before you get in touch
The questions founders ask first.
What exactly does Built for Retail do?
We take consumer brands from ecommerce into Australian retail and run the operation that keeps them there. One contract covers both halves: the agency half, where we build your commercial case, run buyer engagement and manage submissions and onboarding, and the operations half, where purchase orders are picked, packed and despatched from our HACCP-certified Melbourne warehouse. Built for Retail is a trading name of Bettapak, the warehouse operation running since 2006.
Can you guarantee that a retailer will range my brand?
No, and you should be wary of anyone who says otherwise. Ranging decisions sit with each retailer's buyer. What we control is preparation: the commercial model, the buyer case, the compliance and the supply plan you walk in with. Sometimes the honest output of a Retail Sprint is that your numbers are not ready yet, and we will tell you that before you spend on stock or trade spend.
Do you act as an agent or buy our stock?
We represent you as an agent. We never buy or own your product, we do not resell it, and the retailer relationship is built in your brand's name. You keep ownership of your stock at all times, including stock held in our warehouse, and your selling price stays your decision. Our representation fee is a flat monthly retainer, so our incentive is your sell-through, not a margin hidden in your cost price.
Can you support an international brand entering Australia?
Yes. International brands entering Australian retail are our second lane. The retail half is ours on one contract: readiness, the buyer case, FSANZ labelling localisation, barcodes, EDI and fulfilment from our Melbourne warehouse. The import half, importer of record, customs, GST and quarantine, stays with your customs broker and advisers, and we coordinate with them. The full picture is at /enter-australia.
Ready to find out whether your brand is built for retail?
Start with a focused conversation about your category, commercial model and target retailers. We will tell you what is ready, what is missing and whether we are the right partner.
No generic sales pitch. A practical first conversation about your retail opportunity, and a reply within two business days.
